Bacardí | Spain + Dominican Republic | print + OOH | art direction + illustration
Translation: "SLEEP WHEN YOU'RE DEAD" | "THE TIMID DANCE ALONE" | "CONSPIRE WITH THE NIGHT"
Temporary transfer tats (based on my illustrations) were created for these larger-than-life Bacardí outdoor pieces for Spanish speakers in the Dominican Republic + Spain. The results were so popular bus shelter break-ins frequently occurred. Fun detail? The Bacardí botella was photographed on my arm. In fact it was surreptitiously snapped with the hopes that my client would change its mind about including a real bottle in every ad. The tactic worked. My fair-skinned canvas ultimately became the client's favorite, and was transformed into a mammoth building wrap-around in downtown Barcelona. | RECOGNITION: Control Magazine Awards (Spain); Best OOH