DIRECTV fills loads of Playbills each year in support of Broadway Cares/Equity Fights AIDS — one of the nation's leading pro-LGBT, HIV/AIDS fundraising & grant-making organizations. Penning headlines for such a meaningful (and irreverent!) client was rewarding and fun. "By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $250 million for essential services for people with AIDS and other critical illnesses across the United States. Broadway Cares awards annual grants to more than 450 AIDS and family service organizations nationwide and is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative, the Al Hirschfeld Free Health Clinic, The Dancers’ Resource and the Stage Managers’ Project."