DIRECTV (Broadway Cares)
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DIRECTV | Broadway Cares (LGBT) | "Broadway Bares" | print | copy + art direction
A verrry naughty, highly irreverent, exquisitely produced, song-and-dance, strip tease extravaganza benefiting Broadway Cares/Equity Fights AIDS. Over $11.3 million raised to date.
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DIRECTV | Broadway Cares (LGBT) | "Broadway Backwards" | print | copy + art direction
Theatrical showcase featuring gender-bending role reversals benefiting Broadway Cares/Equity Fights AIDS. Over $12.6 million raised to date.
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DIRECTV | Broadway Cares (LGBT) | "Fire Island Dance Festival" | print | copy + art direction
Multi-company, choreographer/dancer showcase benefiting Broadway Cares/Equity Fights AIDS + Dancers Responding to AIDS. Over $3.8 million raised to date.
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DIRECTV | Broadway Cares | "Up Our Alley" | poster | copy + art direction
Annual New York bowling competition benefiting benefitting Broadway Cares/Equity Fights AIDS + Classical Action: Performing Arts Against AIDS. Over $1.2 million raised to date.
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DIRECTV | Broadway Cares (LGBT) | "Easter Bonnet Competition" | print | copy + art direction
Theatrical showcase dramatizing outrageous Easter bonnets. Proceeds benefit Broadway Cares/Equity Fights AIDS. Over $49 million raised to date.
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DIRECTV | Broadway Cares (LGBT) | "Broadway Backwards" | print | copy + art direction
Theatrical showcase featuring gender-bending role reversals benefiting Broadway Cares/Equity Fights AIDS. Over $12.6 million raised to date.
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DIRECTV | Broadway Cares (LGBT) | "Easter Bonnet Competition" | print | copy + art direction
Typographic solution (in absence of appropriate royalty-free stock) for a theatrical showcase dramatizing outrageous Easter bonnets. Proceeds benefit Broadway Cares/Equity Fights AIDS. Over $49 million raised to date.
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DIRECTV | Broadway Cares (LGBT) | "Broadway Backwards" | print | copy + art direction
Theatrical showcase featuring gender-bending role reversals benefiting Broadway Cares/Equity Fights AIDS. Over $12.6 million raised to date.
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DIRECTV | Broadway Cares (LGBT) | "Broadway Backwards" | print | copy + art direction
Theatrical showcase featuring gender-bending role reversals benefiting Broadway Cares/Equity Fights AIDS. Over $12.6 million raised to date.
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DIRECTV | Broadway Cares (LGBT) | "Broadway Backwards" | print | copy + art direction
Theatrical showcase featuring gender-bending role reversals benefiting Broadway Cares/Equity Fights AIDS. Over $12.6 million raised to date.
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DIRECTV | Broadway Cares | "Dance From the Heart" | print | copy + art direction
World-premiere choreographer/dancer showcase benefiting Broadway Cares/Equity Fights AIDS + Dancers Responding to AIDS.
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DIRECTV | Broadway Cares | "Dance From the Heart" | print | copy + art direction
World-premiere choreographer/dancer showcase benefiting Broadway Cares/Equity Fights AIDS + Dancers Responding to AIDS.
DIRECTV fills loads of Playbills each year in support of Broadway Cares/Equity Fights AIDS — one of the nation's leading pro-LGBT, HIV/AIDS fundraising & grant-making organizations. Penning headlines for such a meaningful (and irreverent!) client was rewarding and fun. "By drawing upon the talents, resources and generosity of the American theatre community, since 1988 BC/EFA has raised more than $250 million for essential services for people with AIDS and other critical illnesses across the United States. Broadway Cares awards annual grants to more than 450 AIDS and family service organizations nationwide and is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative, the Al Hirschfeld Free Health Clinic, The Dancers’ Resource and the Stage Managers’ Project."