DIRECTV (GenieGo)

9.9 out of 10 DIRECTV entertainment-focused campaigns require key art usage, thereby highlighting the importance of conceptual headlines. This print campaign was hatched for binge-prone, show-savvy fans to promote GenieGo, a device which lets subscribers "download and view recorded HD DVR content on up to five devices at once" without an internet connection. The ads (which I penned and designed) appeared in pubs like Entertainment Weekly. Click on visuals twice to view enlarged versions for increased legibility.

DIRECTV’s micro internal creative team regularly competes with Deutsch and Grey for its own accounts. As a long-term permalancer I art directed, penned headlines and long-form copy, paper engineered and even illustrated for every line of business. Wing-flapping NFL fairy ceiling danglers, happy hour clocks, interactive tablet ads, pull-tab standees, game apps, doorhangers, B2B brochures, 3D glasses, children’s chorus scoring, silk-screened manpurses, newspaper circular covers, big box store POPs + too many other mediums to name have all permeated my sketchbooks. | AFFILIATE CLIENTS: AMC, Amex, Broadway Cares/Equity Fights AIDS, CBS, Disney, Discovery Channel, HBO, MLB, NBA, NFL, NHL, Pixar, Starz