GZA + Jamie Lidell
GZA + Jamie Lidell | Jelly NYC | poster + postcards + print | art direction
This nth hour gig for Jelly NYC's famed "McCarren Pool Parties" arrived with a 24-hour deadline, no artist assets plus a double headliner from two artists representing very different genres. Ultimately I was forced to work with low-res images, the negligible quality of which I disguised with vectorized conversions. Other hand-crafted details (H20 splashes or blood?) were layered for star crossed appeal. Look closely to spot Brooklyn's McCarren Pool arch. Art was also repurposed for small-format print ads.