Writing and art directing (most often as an efficient, solo hybrid) for this classic MasterCard campaign was incredibly fun, yet few realize how challenging it can be to concept original ads for a campaign as time tested as “Priceless”. So when McCann Erickson challenged me to do away with “Priceless”, to create a NEW campaign for international airport kiosks — I was thrilled. A world-wide photo shoot with a stellar budget would have rocked, however stock has never hindered "Homonyms". My visual puns (plus a second, independently-conceived  campaign of mine) were chosen to represent the entire McCann New York office during a global, internecine pitch.