Sideshows (website)

I co-founded Sideshows in 2010 with four partners in collaboration with the Big Apple Circus in Damrosch Park at Lincoln Center. Original intent? An 8-16 event music-meets-the-circus-under-the-Big-Top extravaganza. The recession thwarted our most ambitious efforts, however Time Magazine deemed our premiere evening “one of the best” of 2010. Talent coordination, sponsorship corralling, general production, IA, design, writing, research, guerilla marketing name it, I tasked it. 

Our original website contained seven tabbed sections and 85 frames, designed to accommodate constantly fluxuating line-up changes…so that a small group of artists would not feel lost in space, whereas a massive roster could still be navigated with clarity and ease. Key features? A rotating “Big Top” spiral background, stickie social/audio bar with a semi-opaque roll out credits/sponsors drawer, stickie menu, s(l)ideshows, responsive scrolling, shuffling social media modules, blog feed, 'spotlight' mouseover effect which darkened all but the highlighted artist when scoping talent content and convenient "Back to All" + "Top" buttons.